Dongseo University student Kang So-yeon, a sophomore in the Department of Advertising and Public Relations, won the Silver Prize and
a cash prize of 1 million won at the IMC Advertising Planning Contest, which is based around the popular Goraesa brand of fishcake.

Goraesa holds this annual contest for university students majoring in advertising and marketing in Busan in order to raise brand awareness of

Goraesa fishcakes. Kang’s award-winning work, ‘Oh My Goraesa,’ a play on the similar English phrase, was chosen for the Silver Prize after rigorous
screening through a first project review round and then a second presentation.

Upon being presented with the award, Kang remarked, “It was very meaningful to win the Silver Prize by participating in a contest for Goraesa, one of Busan’s leading companies. I especially think that the process of working with my supporting team of seniors was very rewarding and helpful, and

that the synergy between both them, what I gained from the excellent lessons at university, and with my myself is what is responsible for my gaining

the award. I look forward to doing my best to put the skills I have learned at DSU into practice when I become an advertiser.”